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At Cannes

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Full Seminar Video
Coverage from Cannes
Hosts
Special Guests
Contributors

The Burning Question Seminar

There's a better way when it comes to marketing. A way that starts when we ask ourselves The Burning Question. We are thrilled with our progress at Cannes Lions. Thank you for your support and participation in our events. Watch the full seminar below, and share your thoughts with us. Let's continue to set fire to the old assumptions, reach high, and change an industry.

Full Seminar Video

Watch the full seminar from the 2010 Cannes Lions International Advertising Festival.



 

Coverage from Cannes


Festival Highlights

Check out our favorite moments from Cannes posted throughout the festival by The Burning Question team and our winners from the Top Marketing Revolutionist contest.

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Tweets from Cannes

Submit your tweets about the festival and our seminar. Use the hashtag #theburningquestion.

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Hosts

  • Click here to read Jim Stengel's bio.

    Jim Stengel

    Adjunct Professor at the UCLA Anderson School of Management and President/CEO of The Jim Stengel Company, LLC View Full Bio
  • Click here to read Bob Gilbreath's bio.

    Bob Gilbreath

    Chief Marketing Strategist of Bridge Worldwide and Author of The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning View Full Bio

  • Special Guests

    Esther Lee
    Senior Vice President of Brand Marketing and Advertising,
    AT&T Operations, Inc.
    Lisa Mann
    Vice President of Consumer Experience,
    Kraft Foods
    John Kennedy
    Vice President of Marketing,
    IBM

    Contributors

    Indra Nooyi
    Chairman and Chief Executive Officer,
    PepsiCo
    Salman Amin
    Executive Vice President of Sales and Marketing,
    PepsiCo

     
    Fabio d'Angelantonio
    Executive Vice President, Sun and Luxury Retail; Chief Marketing Officer,
    Luxottica
    Marc Pritchard
    Global Marketing and Brand Building Officer,
    Procter & Gamble

     
    Sue Shim
    Chief Marketing Officer,
    Samsung
    Jaime Cohen Szulc
    Senior Vice President and Chief Marketing Officer,
    Levi's Brand

     
    Mary Beth West
    Chief Marketing Officer,
    Kraft Foods